What Are 2020’s Top Health and Wellness Trends?

Here is our top 5 list of what we see trending in 2020 and beyond. 

    1. Nootropics to maintain mental sharpnessA year ago, if you said the word “nootropic” to a random person on the street, then they might respond with “new what?” But not now – nootropic is a highly-searched term on Google and is a hip concept with a younger fan base. It used to be that “cognitive support” implied supplements for the elderly to benefit failing memory.Although supplements and activities to enhance mental edge are still being sought by grandparents and aging baby boomers, they are increasingly being used by Gen-Z-ers and millennials. Nootropics appeal to students who are cramming for exams and young, upwardly mobile professionals in high-powered jobs looking for the mental edge to boost creativity and productivity in a competitive environment.The nutritional supplement industry is replete with natural nootropics or “stacked” formulas that contain a selected combination of nootropics – no need to seek a prescription medication.And increasingly, individuals are looking for activities that keep their minds sharp and banish brain fog – things like mental calisthenics and “brain games.” Calorie restriction is associated with healthy aging, but new research indicates it also benefits brain function. 


   2. The “biggest buzz” product category of the year – HempInterest in hemp and CBD products increased by leaps and bounds in 2019, and don’t look for it to slow down anytime soon. Although the initial focus was on isolating and providing the highest potency CBD possible, research is emerging that combining various hemp constituents with “phytocannabinoids” from other plants might provide the most benefit.*Called the “entourage effect,” it probably provides the most comprehensive support for the body’s endocannabinoid system (ECS).* Other constituents that work synergistically with hemp include hops and other plant extracts that contain a substance called beta-caryophyllene (BCP).* Look for increasing interest in, and research on, hemp and non-hemp phytocannabinoids in 2020. 


   3. Aging healthfully. Healthy aging means just what it says – maintaining good health as you age. What is trending now is more of an awareness of what healthy aging really means, and that it’s never too early to start thinking about it; i.e., it doesn’t start when you’re 70.Healthy aging means being able to do the things you want to do – from having enough energy, to being pain free, and to being mentally sharp. And it involves staying healthy internally – from your organs and tissues, right down to the cellular level. The new decade will bring more focus on biological aging and less focus on chronological aging.What's Your Actual Age? Chronological vs. Biological Age explores what biological age means, what factors influence your biological age, and ways to measure biological age, including DNA methylation and telomere length.Six Things You Can Do To Age Better discusses several pearls for aging well, including exercise, sleep, maintaining strong bones, supporting good vision, nourishing the mind, and maintaining healthy relationships.Although these might seem obvious, the article details specific activities and supplements to achieve these goals. Antioxidants are important for protecting your cells from damage, including damage from aging.* One that is gaining a lot of attention these days is glutathione. Sometimes called the “master antioxidant,” it is both made in your body and available as a supplement.Gone is the focus on merely changing the way you look externally with a face lift and wrinkle creams (not that some of those can’t help, but it certainly isn’t the focus in 2020). Maintaining healthy skin, hair, and nails starts by feeding your body with the proper nutrients – hence, the now well-used phrase, “beauty from the inside out.” Biotin is a good place to start – but there are also other supplements to support skin health from the inside out.* 


   4. Self-help tools and guidance. The Internet brings access to mountains of information about health – some accurate, some complete nonsense. To support individuals who are taking more control over their own health, while still providing guidance from reliable sources, more companies are offering tools to help consumers make wise choices.This trend is likely to continue as more healthcare moves to the home with easy access to tools like at-home health tests. While labs typically only provide test results. Quizzes are also becoming very popular. I get two quizzes a day in my email inbox and love getting the brain gears moving by taking these little quizzes first thing in the morning. Quizzes can also be used to guide supplement choices. Knowing that one size does not fit all, AmVita provides choices in most of our product categories. But how many times have you decided you want to take a multi-vitamin/mineral supplement and, when confronted with a dozen or so choices, you didn’t know which one would be best for you?Or, if you’re a healthcare professional, do you have trouble choosing which probiotic is best for a particular patient? One of our most frequently asked questions is, “Which fill in the blank is best for me?” 


   5. Health effects of technology. Although technology makes our lives easier, many of us spend the majority of our day exposed to a blue light screen – computer, cell phone, or TV. As more research exposes the underbelly of a techno-society, a burgeoning movement is afoot to take technology vacations.What some techies call “dopamine fasting” takes it to the next level by avoiding anything that increases the feel-good neurotransmitter dopamine. This could include avoiding eating your favorite food, not drinking alcohol, and, if taken to an extreme, avoiding socializing with friends.Silent retreats are now mainstream, with travel websites offering a variety of retreats that offer meditation, yoga, and healthy meals – all in a relaxing setting – and you can’t talk for days.

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